Man Utd, Ronaldo and a ‘matter of trust’

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Ronaldo, Manchester United and trust
Remember back in 2017 when the Manchester Evening News pledged to be different, to eschew clickbait and fake news in favour of real football reporting? How very principled. How very admirable. How very dated.
Their pledge included this key paragraph:
‘We know what fans want because we are them ourselves. But we also know that fans want facts – no matter how much we’d all want to believe that Ronaldo is about to sign for our club. That’s what sets us apart from those organisations who just want your click. We want your trust.’
Mediawatch chooses this fine Monday to remember that pledge, after a Sunday on the ‘authentic’ Manchester Evening News which featured this headline:
‘Why Cristiano Ronaldo’s latest Instagram post got Manchester United fans talking’
It’s a ‘matter of trust’, apparently.

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